DIGITAL MARKETING RETAIL STRATEGIES
6 Week Intensive
November 15- Customer Segmentation
November 29- Content Development
December 6- Social Media Content
Next training dates:
December 13, 9 am
January 10, 9 am
January 17, 9 am
2021 Holiday Shopping Outlook & Trends
Watch the Presentation HERE
Download the Presentation HERE
In this live training, hear consumer shopping trends for the 2021 holiday season and identify what your local business can do to capture your share. In 2020, holiday shopping revenue was at an all-time high, yet consumers purchased gifts and holiday items differently than prior years. Will 2021 continue the trends of “buy-online-pick-up-in-store?” Is your business online? Join us for an interactive training to discuss these trends and specific strategies you can implement for your best holiday season yet.
-Review of historic holiday shopping trends
**Can’t attend the live training? Sign up anyway! All registrants will receive a recording of the training + resources. **
Restaurant Recovery Strategies for Success
During this 60-minute live training, Elliott Cook will identify tangible and implementable strategies for restauranteurs to meet consumer needs and tighten up their operations.
Additional topics include: POS system review, pros/cons of partnering with delivery services, outdoor dining and curbside pick-up, and marketing and branding for success.
Following the training, attendees will receive the following resource(s):
-Restaurant Resource Toolkit with industry trends, strategies for retooling your restaurant menu, claiming your digital presence, and defining your brand.
E-Tail Strategies: Get Your Business Online!
Download Additional Resources
Have you considered expanding your business to include an online presence but don’t know how to get started?You’ve probably heard of omnichannel retail strategies, but do you really understand it? An omnichannel retail strategy is critical in today’s changing world of retail success, consumer habits & behaviors.In this training, Jenn Gregory will discuss omnichannel strategy, national retail trends, and the future of retail. Additionally, she will cover best practices and real-life examples of successful implementation of omnichannel retail strategies by peer small businesses.Following the training, attendees will also receive the following resources:
-Digital Marketing Guide – a step-by-step guide to getting your business set-up on Shopify
The Lake County Economic Development Corporation (LCEDC) works with a regional network of lenders to access flexible business capital. The LCEDC utilizes the United States Department of Agriculture’s (USDA) Intermediary Relending Program (IRP) to provide financing to local businesses and the USDA’s Rural Business Development Grant Program (RBDG) to provide technical assistance to Lake County businesses.
IRP Loan Program
LCEDC participates in the USDA Rural Development Intermediary Relending Program (IRP).
Eligible uses for loan funds:
Recycling Market Loan Program and Business Assistance
The RMDZ program offers eligible businesses below market terms financing for new development and expansion projects, technical assistance and free product marketing. The Lake/Sonoma/Mendocino Zone offers substantial benefits to potentially eligible businesses. Benefits include: